New Digital Medium

There is no one single set of answers for all businesses marketing on a limited budget. Someone with a budget of $5million dollars will be in a different category than someone with a budget of $50,000.

So here are some general thoughts -

1) Remind everyone in the organization that they are responsible for marketing - Customer support staff, the receptionist, and the janitor all have an impact on your companies success. Don’t let anyone in your company give a customer a reason to not be around.

2) Comb through all unused lists/resources for new customers - Almost every customer/client I’ve known has multiple lists or old databases that they haven’t completely exhausted. Now is the time.

3) Look for cross-selling opportunities - Review your existing customer base for opportunities for supplementary and complimentary products. You should always add value in these situations and don’t go after them just to ‘make a sale.’ But, there are often customers who would be happy to buy new products from you if there’s benefit.

5) Start measuring - You need to know what’s working in your marketing campaign. Measuring and testing are the only ways to find out this information. If your budget gets smaller, you’ll want to cut those low performing items. If you budget stays the same, you’ll want to re-focus your efforts on the marketing vehicles with the highest ROI.