New Digital Medium

Why you should be using social media in your marketing campaign:

1) The people are there - The numbers are there. There are 150 million on Facebook alone. That number doesn’t include MySpace and the other social networks. In some countries, social networks have a citizen penetration close to 90%.

2) It’s easier to create a personal relationship, which makes conversion easier - The old process of interrupting consumers is dead. Today’s consumers want a stronger and more meaningful connection to businesses. Social media facilitates this new behavior and creates a stronger ability to convert new customers.

3) You can create a digital net to allow new customers to find you - By integrating multiple digital channels with social media, a company can create multiple avenues of awareness for new customers to find them.

4) News about a company is easier to spread - As long as you continue to do good, people will talk about you and recommend you to others. This sharing/spreading news is built-in to the fabric of social media.

5) It’s cheaper than traditional media - In dollars, of course. Not in time. Trust takes time.